January 11, 2023

For those looking to give up alcohol, there’s is new support from an unlikely place. People are turning to TikTok to help them quit drinking. NBC’s Savannah Sellers asks American Addiction Centers CEO Dr. Tom Britton his thoughts about the TikTok Sobriety Movement.

“When we watch TikTok, we’re seeing the power of storytelling and it’s working. If I am hopeless and alone and suddenly, I look on my phone and see examples of people who have gone through what I am going through, then I can have hope … TikTok is not treatment but is a valuable tool that can help support sobriety.”

Learn more about TikTok and Sobriety on the Today Show.